All About Born Ready
I'm Born Ready Jenn, and I've been knee-deep in knee-high pottying for more than 8 years.
With 4 kids of my own, I have oodles of experience with hands on blpt/ec. I know exactly what it's like to be responsively pottying a newborn while getting a school child, preschooler and toddler all wearing shoes and out of the house by 8:30am. I know where my priorities lie and I know where to compromise. And I know I couldn't have juggled full time pottying, day and night, at home and abroad, without Flaparaps. They made everything possible.
"Hmmmm", I thought, "Bet other people would find these useful, too...."
And there began the years of investigation into manufacturing that brought Born Ready Ltd to where it is now.
I've stuck with a few principles along the way, which help explain how Flaparaps are packaged the way they are, and why they're priced that way too.
1) Keep it British. Keep it small.
Starting out and not knowing where I was going or how much demand there would be, it seemed sensible to keep things small and local wherever possible. But at the same time, I wanted multiple colours and different fabrics. The kind of choice that only comes with made-to-order or sold-by-the-thousands. So I had to seek out alternative ways of doing things. For example, I spent a full year looking for a laser cutter to cut my fabric... And I found one! He can cheerfully cut 1m of fabric or 500m. The price difference is minimal and every cut piece is identical. He's wonderful and I would never have got started without him.
2) Sell something useful
Flaparaps will give you freedom, but only if you let them make a proper job of it. They're super slim, which means that massive stash of prefolds you have will not fit them. Those night boosters you bought for your first child will be too big (and also no where near absorbent enough).
I could sell you a product that you have high hopes for, but doesn't work with your gear, but really that doesn't help anyone. You'd end up disappointed and all of my development and expertise (that would solve the problems you were experiencing) would have gone to waste.
So, for now at least, "sell something useful" means selling Flaparaps and pads in a ratio that most people will be able to run with right out of the box.
3) Price to survive.
Every year, small scale nappy manufacturers go out of business. I suspect most of them have worked extremely hard for two years before using up all their funds and more and seeing no way out of the hole. I know Flaparaps can have an incredible impact on people's lives. I desperately want to free babies from 3 years of nappies by making blpt / ec a practical solution for everyone. But I need to price them to survive. They're not beyond anyone's budget. Two years of disposables would cost a lot more than a Never-Look-Back pack, and if a family are using disposables, statistics say they'll be using them for a lot longer than two years. Probably three. Or closer to four...
So, if you think Flaparaps are a great product, but you haven't quite clicked 'buy' yet, I strongly encourage you to do so! By the time I had my fourth child, I'd whittled down my baby essentials to the bare minimum. She had a stretchy wrap, 6 vests, three pairs of legwarmers, a drawerful of hand-me-down socks (which she's still wearing two years later!) and a pile of Flaparaps.
To me, Flaparaps were an essential.
No pushchair, no cot, so proper clothes, no bath, no changing mat, no changing bag, no jumpers, no coats (no need - snug as a bug inside her wrap inside my jumper and coat), no wipes, no creams, no cleansers, no nuffin'. But Flaparaps? Oh yes! Every day of the week, and twice on Sundays.
Take the leap! :)
By the way, my production costs are around three times the retail price of popular branded cloth nappies. And I can't even get fabric cut for the price of a China Cheapie, never mind buy that fabric in the first place, or get it stitched together, or post it between members of my supply chain... A supply chain of multiple Brits who are all paid in line with their considerable skills. (Except for me, of course... But who knows, if you buy enough, one of these days I might get paid too! ;) )
This is the fun part! Behind the scenes there is always innovation. If you've given Flaparaps a real go of it and either have any suggestions or have noticed any niggles, please do get in touch. Now that my kids are all well beyond nappies it's customer feedback like yours that will help improve the design for the next iteration.
I hope Flaparaps make as much of a difference for your life and they did for mine.